http://www.verticalresponse.com/
Vertical Response gives you the best of both worlds. The site offers you assistance in creating a successful email newsletter or marketing campaign, whether you are a novice or an old pro. And they help you create effective online surveys. But they cross over from email to direct mail with the addition of direct mail postcards.
These full color promotional pieces can be used to coincide with your email marketing campaign, or to back up your online surveys. Vertical Response will help you design a full color postcard from their many creative options, print them and then mail them out for you.
Features
• The “Get Started Kit” provides you with all the information you need to begin your email marketing campaign right away.
• Every level of creating an email marketing campaign is covered here – from beginner (Email Wizard) to advanced (Freeform HTML). There is even a text only style for people who don’t need or want to use graphics
• If you do want graphics, you can select just about any image from the site’s file of 75K stock images
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Vertical Response assists in the creation of your postcards “in minutes,” prints them and sends them out for you.
• Case Studies – a section that illustrates the success that other clients have had using VR with their marketing campaigns
• There is a 30-day free trial where you can try all of the services without obligation and see how you like Vertical Response before you sign up.
Support
• Education and Support – this section includes information on all of the services available at Vertical Response, including tutorials and webinars.
• Live Customer Tech Support – you can speak to a real live person Monday through Friday from 6 AM to 5 PM Pacific Time
• Weekly online demos
• The VR Blog, which is host to discussions such as “Why Direct Mail Still Works – 5 Reasons to Use it Today.”
• Email support is available Monday through Friday from 6 am to 5 pm Pacific Time
• Vertical Response Marketing Blog
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VR Podcast from CEO Janine Popick on subjects such as “Transitioning From Print to Email Marketing, and “Accessing your Marketing Budget in a Down Economy.”
Vertical Response Site Screenshot (
http://www.verticalresponse.com)
Campaign Reporting Features
Vertical Response delivers “Robust Reporting and Tracking” through the following means:
• The Campaign Dashboard breaks down overall performance, top performing lists and links, and compares your email campaigns
• Detailed reports break down information on click through performance as well as domain tracking
• After the click provides results on click to conversion tracking showing you what happened after someone clicked on your email.
• Return on Investment (ROI) Tracking – find out how well your marketing campaign paid off – or didn’t.
• If you are currently using Google Analytics Integration you can access it right from your VR account
Summary
Vertical Response is the perfect marriage between the new frontier of email marketing and the past proven success of direct mail marketing. When you put the two together its hard to go wrong.
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