When you are ready to implement an email marketing campaign, what are the services that you will need? And what are the services that you can expect at an email marketing company?
If you are starting from scratch, you will need to find an email marketing company that will lead you from the beginning of the campaign to the end, from design and creation to sending and tracking. Here is a break down of the some of the key email services you will need for a successful campaign:
·Help with creation of the promotional piece whether it is a newsletter, sales promotion, or survey. Most companies have a vast array of templates for you to use. You don’t have to know anything about graphics, just what images you would like use to represent your company.
·List-building assistance: you should have your own permission-based list of clients and prospective customers, but some companies can even build up your list for a small fee. They will be able to pass along email addresses from people who have expressed interest in your type of company or business.
·Use of Surveys: most email marketing companies also have survey templates. You may want to make use of them, especially on your web site to build your opt-in email list.
·Proven deliverability experience – a great promotional piece doesn’t work if it never reaches its destination. Most companies promise high level deliverability and 100 percent spam free.
·Autoresponders should be in place so that when someone does click on your site or respond to your campaign piece, they are directed to the next step towards converting them from someone who is interested in your product or service into someone who is buying your product or service.
·Response Tracking. You should be able to see everything that happened to your email from the time it was sent until the recipient handled it in some way. You will want to know if they clicked on your information, subscribed or unsubscribed. If the piece was bounced back or someone even clicked through to the next step.
·These responses are usually available to you in real time and in the form of spreadsheets and graphs with every possible breakdown. This information is invaluable for your next email marketing campaigns.
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