Providing simple to use email marketing software is the key to Bronto’s success. Bronto software is a “powerful, easy to use web based software application” that helps its customers build and maintain solid relationships with their target audience.
The company provides all of the usual marketing tools to help setup, mail and track responses from an email marketing campaign. But the fact that the company provides excellent customer service is proven with Bronto’s 2009 Stevie Award for Best Customer Service Department.
Bronto puts out two versions of its software – The Professional Edition and The Agency Edition. The Professional Edition is geared towards companies that are familiar with email marketing campaigns. They realize the value of internet marketing and are here to get their campaign started. The Agency Edition allows creative and marketing agencies to maintain a consistent image and promotional focus by coordinating regular advertising and the email marketing campaign. This program will maintain consistency of each campaign with each source complementing and working in conjunction with the other.
Features
• Professional edition of this software is geared toward professionals familiar with the email marketing campaign concept.
• This program is geared toward improving marketing ROI (return on investment)
• Construct campaigns that deliver stronger sales, encourage cross selling and drive prospective clients to buying customers
• Get in touch with old contacts to rekindle their interest in your company and products
• Automated reminders reach people who may have expressed interest but have put off or forgotten to proceed to the next step
• The Professional Edition focuses on accelerating your results through a number of proven methods
• Agency Edition is geared specifically for ad and marketing agencies
• Allows agents to work with clients and maintain consistent campaign
Support
• Bronto’s award winning customer service is available through telephone and email
Campaign Reporting Features
• Comprehensive real time tracking reports provide results on delivery of messages, who has received them, and any other active response
• Provides essential info on who has opened the emails, who has clicked on links, etc.
• You can download reports into Microsoft Excel to create your own spreadsheets
• Information provided lets you send emails directly to your targeted audience
• Tracking corresponds with your website providing info on web activity and ROI
• Detailed information on all areas regarding deliverability
• Ability to integrate with Google Analytics
Summary
Bronto is “proven email marketing solution with Award-Winning service.” The software program that is available for professionals are invaluable. But the Agency Edition is a new approach in allowing alternate means of advertising to work in conjunction with an online marketing campaign. It will allow the client to compare results of online offers, surveys and promotions with existing forms of advertising, be it print, television or radio.
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