Introduction to Boomerang
When implementing an email marketing strategy, your choice of provider can have far-reaching consequences. Therefore, it is important that you have a clear idea of the types of features you're looking for in an email marketing provider since each one is different. Boomerang is a web-based email marketing service offering the basics at a low price, but it may cost you in time and frustration when trying to navigate their interface. Boomerang is not the best choice for novices in the email marketing arena, but the value for the money might offset this disadvantage.
Email Marketing Features
Boomerang offers the basic services you would expect from an email marketing service. They also include social network marketing and enterprise solutions for the management of autoresponders and social networking. Boomerang's email marketing offers self-service or full-service options; their professional team will help you with setting up your email marketing campaign and of course, with the self-service option you are on your own to negotiate the interface and put together your own creation with a standard HTML editor and a choice from approximately 60 templates.
Blast scheduling, spam testing and and test messages are also a feature Boomerang offers, and the test messages are automatically sent to your own email account for verification. Their wizard will walk you through most of the actions, but the Blast Wizard functions as a pop-up and in order to utilize it you will have to disable your pop-up blocker. Boomerang also offers hosting for images less than 1MB in size up to 25MB.
Although Boomerang also provides 60 different reports, including click-throughs, bounce-backs, opened and forwarded email statistics, they do not include conversion tracking, complaints or undeliverable email. They also do not offer integration with Google analytics which may affect the ability to properly gauge any changes made in an email marketing campaign.
Pricing
The monthly fee for 500 emails is $9.95 but you can activate a free account for 100. Boomerang is able to accommodate high volume accounts up to 500,000 which will cost $2,999.95 per month with a variety of increments in between to fit almost any budget or volume.
Support
The support offered by Boomerang includes webinars, video tutorials, chat support, email, a blog and a FAQ section, although some customers report problems depending on the web browser used and a wait for a chat operator.
Conclusion
Boomerang is a competent web marketing company at an attractive price, but you may not get the comprehensive service for your needs. Additionally, there seems to be a lack of reports that could really be of help when formulating an effective email marketing program. However, if budget is concern, this Boomerang review indicates it is a viable option for small businesses looking for a place to start. Keep in mind the interface may take a little getting used to, and decide for yourself if the features offered by this email marketing service is a good fit for the goals and needs of your business.
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