http://www.benchmarkemail.com/
With all of the standard features of a good email marketing site, there is a good reason that this one is called Benchmark. This company will help you with all of the usual aspects of creating a great
email marketing campaign – from creation of the email promo, to using online surveys to list management.
So what does a company do to deserve being called the Benchmark? One of the small additions I noticed on this site was besides having email newsletter templates, there are card templates – from holiday cards to announcing a new location – industry specific email newsletter templates, and event invites. Another additional service here is the option to have your own dedicated email server for bulk emails. Benchmark will still manage it, but in a week or so you could be up and running with your very own server. Lastly, what I found that sets Benchmark email apart was the ability to add videos to your email campaign with a simple drag and drop function.
Features
• All of the usual services are offered to set up an email campaign, including creative services, templates, list development and management
• Besides newsletters, industry-specific templates are included for promotions, as well as event invitations, and cards including all types of seasonal holiday cards.
• Dedicated Email Server option for bulk emails available and set up in 7-10 days
• Ability to incorporate video into your email newsletter with an easy drag and drop feature. Great for testimonials, how-to demonstrations, special messages
• Free 30-day email marketing trial available
Support
• Benchmark is host to a library of great and informative articles on the latest email marketing trends
• Customer Support Email is available Monday through Friday from 9AM to 5 PM EST
• Your questions can be answered by a live person weekdays from 8 M to 5 PM EST
• The company’s own newsletter, The Benchmark Bulletin, comes out two times a month
Benchmark Site Screenshot (http://www.benchmarkemail.com/)
Campaign Reporting Features
• Track each campaign and get real time reports
• Reports available to track your clicks, opens and bounces
• Tracking reported on a geographic map to show the largest areas of saturation
• All reports are available online 24/7
• You can export your reports in Microsoft Excel and print out for presentations
• Ability to integrate Google Analytics when you set up your account for future in-depth analysis of the results of your campaigns
Summary
In reviewing this site I think the key elements that set it apart and make it truly a
Benchmark company are the option to have your own server, the addition of drag and drop videos to your marketing piece and the additional templates. It may seem impersonal to some, but with the cost of postage increasing sometimes more than once a year, being able to send holiday greetings to customers and clients by email is not only cost effective, it will make your company green in more ways than one!
